Methodology

sales/consultation

Sales/consultation

For consulting projects, includes pre-proposal and proposal activities. Identifies client opportunities, evaluates potential clients, assesses RFPs (Request for Proposal) and/or opportunities, and prepares a proposal or Statement of Work.

Project Initiation

Project Initiation

Contains activities to mobilize the project team and plan project activities in detail. This ensures that all engagement and project management procedures and policies are in place.

Analysis

Analysis

This phase defines the strategy, competitive analysis, current processes, and financial viability of a site. Includes gathering and analyzing information pertinent to each focus area (business functionality, technical environment, security, etc.) to define functional requirements, the "what" of the solution.

Analysis

Wireframes / Mockups

We provide wireframes and mockups or a rough layout of the project to the clients. This includes,

  • General layout of the page
  • Information displayed
  • Links available

To build wireframes, we use PowerPoint or Open Office. This would be a list of screen shots of the pages, functionality of sections in the website etc.

Design

Design

This defines the details of the proposed solution in a creative, technically correct and secure design. Identifies potential risks and constraints to implementation and refines the business case. Undertakes a thorough creative design process that ensures the goals of the e-business model are defined, designed and implemented in a compelling, creative solution.

Development

Development

Development prescribes an iterative development approach that incorporates rapid prototyping and application building. Constructs and unit tests all components of the detailed business solution. Iteratively tests each module with small clusters of adjacent functionality to assure proper interactions prior to full-scale system testing.

Testing

Testing

We make sure that the site is displayed in all famous (4 or 5) browsers without any designs issues. Load testing is mandatory for all projects which will make sure that the website would easily downloadable to visitors.

Implementation

Implementation

Moves modules and databases from the test environment to the production staging environment. Conducts final security test. Prepares for organization-wide rollout of the new solution and makes the business solution fully operational across the entire organization. Measures performance

Implementation

Production Operations

Puts mechanisms in place to ensure that the benefits achieved through implementing the business solution can be sustained over time and can lead to further opportunities for performance gains. Manages web content refreshes and operations.

Implementation

Project Close

Validates that the solution is running to specifications and meets the client's expectations. Completes and closes out project and engagement management activities.

Implementation

Promotion

Implementation

Innovation

SEO Evaluation & Consulting | Link Building | Directory Submission | Text Link Advertising | Link Exchange | SEO Press Releases | On-Page SEO | Page and Site Optimization | SEO Copywriting | PPC Advertising | Paid Search Management | Pay Per Click (PPC) Advertising | Paid Inclusion Marketing | Internet Marketing | Banner Advertising | Email Advertising | Copywriting | Branding | Press Releases |