Google has been testing a lot of features lately to improve the user experience of people who search on Google’s search engine. The improvements are focused on delivering more relevant results to end users. The SEO industry needs to focus more on end user point of view and stick on to result oriented SEO principles as search is changing faster. The latest improvement is Google showing page previews in SERP’s. This improvement enables users to preview any webpage even before they actually enter into the page. It is assumed that the new feature Instant Previews is being rolled out to all users this week. The highlight of this feature is that searchers will start to see a small magnifying glass icon on the right side at top of each search result. You can now view the snapshot of the page before you actually choose the page. The snapshot will often have textbox with text from your search highlighted.

The new feature means a lot of webmasters and web designers as each website needs to be having a good design to maintain a higher CTR. If you start to notice less CTR rates then it is time to start thinking if your website design is making people stay away from your website and do you really need a website redesign to improve the user experience on your website.

Below is a video showing how to use Google Instant Previews

According to Google, Instant Previews should be available in 40 languages in the next few days.

Difftechnology announces the launch of the latest website for their client Kube Kitchens. We have been the architects behind their previous website as well but with the new website we have taken the experience visually and functionally to an entirely new level. Kube had recorded a considerable increase in visitors with the launch of their previous website and with the latest launch we expect that number to increase geometrically.
Kube kitchens in Ireland, specializes in designer kitchens that bring the elegance and efficiency of the modern kitchen to your homes for unbelievably low prices. Their designer kitchens come directly from German factories and are a definite bargain with their range of high quality designs at great prices and uncompromised service.  They help the customer cut out needless overhead costs and give them full control over the fitting process.

The latest website provides an improved user experience allowing the visitor to browse through kitchen types based on shape and price criteria to filter down kitchen designs suitable for their budget and space. Marketing and promotional links have also been logically incorporated into the product display pages to propagate interest and acquaintance. The website packs in a brochure experience with its large wide angled product images that provide an upclose view of the kitchens, along with its dedicated sections for testimonials, latest products, photos, videos, etc that highlight areas of focus.

We have employed online marketing strategies to improve the user experience as well as adopted SEO methods to ensure that Kube Kitchens in Dublin figures as a popular choice for designer kitchens in popular search engine results. We like to believe we have delivered a fully functional, visually appealing and customer friendly website with Kube that will generate successful business for Kube in the days ahead. Please visit the latest kube website at


Millions of people use google maps every day to find a business or service that is in their local area. A free listing on google maps makes it easer for them to find you . Google PLaces is where you create your listing . When potential customers search maps for your local business, they will try and find your business through Google. It is easy and free so what are you waiting for !

Other benefits of Google Places include

• Reaching New Customers: Local customers are already searching for the products and services that you offer. Why not make it easier for them to find you  through Google Maps and Google Search
• Update your listing at any time: You can use Google Places to eidt your listing whenever and however you like
• Service Areas: If you travel to serve your customers you can now show what areas you service

So what to do after you have signed up:

• Titles: Use common business names, not official ones that no one would recognise. If you can, integrate a primary keyword or phrase that people would be searching for.
• Address: Make sure that you fill out your full address. No shortcuts! If you do take shortcuts with your address, people will think that your business premises is in the middle of the park or worse in an entirely different country!Be as descriptive and as accurate as possible and make sure that the location is plotted accurately on the map. You can correct this by using the “fix incorrect marker location” function on your listing editor
• Website: You do not need a website to set up the listing but if you have one go ahead and put it in your listing. From a search engines perspective it is important that you make the connection between your listing and your website
• Phone numbers: Add in all the phone numbers that make sense. For example a hosting company can have three different numbers for specific departments ( support, billing and sales) Adding them all in will only help your customers to find exactly what they are looking for and therefore make it easier for you if they want to do business with you.
• Categories: These are a critical element to how well Google Local Listing will preform. Categories are keywords for your listing. You should make sure that your categories are reflective of the primary keywords for your business
• Custom Fields: Get creative and play around with this. For example menus, sales, specials, coupon codes, etc. The options are only limited by what you can think up and add in

Conclusion: Google continue to enhance and improve the way its local listings perform. This is a great tool, it costs you nothing to sign up, and if you follow the tips above your business will enjoy the benefits of  a greater online presence. It may be a bit time consuming, however the potential return on investment makes it worthwhile

Even in times where businesses are finding it hard to cope, people wonder why they need a website. Some excuses included “we don’t have a business” etc… Many people wonder why they need a website. Well here are 5 reasons why!!

1. Promote Your Products
A website allows you to showcase you products and services to your target market. You can talk about your benefits, inform your customers who you are, show some testimonials of happy customers that have used your product or service.

2. Promote Your Organization
People buy from people. People support organizations and causes that they believe in. A website is a fantastic tool to promote an organization and build trust – that is, if you do it right… A well-developed website can convey trust and credibility, making people to buy from you, or support you.

3. Promote Yourself
Whether you are a professional looking for a job, or an expert in your industry: you can show that to the whole world by having a comprehensive website. The use of an associated email address also increases perceived professionalism: a letter from someone at me-the-expert.com will certainly open more doors than an email from a hotmail account.

4. Promote Your Ideas
Political campaigns are now all over the web. A website can be a powerful way to promote your ideas, and build a following of like-minded people. Or you can just write online journals (“blogs”) to ventilate some of your thoughts and concerns.

5. Sell Your Organization
Whether “selling your organization” is a figure of speech (to convince people) or a true selling effort, a website can be considered a very valuable asset to your organization.