Author Archives: mairead
Google Places will be essential for SEO in 2011
It’s always nice to speculate on what might or might not become more important for SEO in the year of 2011, but one thing that will, beyond all shadow of doubt, be essential for SEO in 2001 is Google Places … Continue reading
5 ways to get more customer referrals
Every business will more than likely agree that customer referrals are awesome! Not only do they have a much lower acquisition cost than customers obtained from traditional marketing, but conversion rates are usually much higher as well. The amount of … Continue reading
7 strategic content tips to help your website grow
Content Strategy. It’s a buzz word in online marketing, but one that needs and deserves attention. If you have no direction or strategy for your content, then your site is doomed from the get-go. Unfortunately, even in 2010, the web … Continue reading
5 Unique ways to use Twitter for business
1. Pitch Your Followers As part of Mountain Dew’s DEWmocracy campaign, the soda company empowered Flavor Nations — fan communities for new Dew flavors — to own a flavor of soda that the company is now testing on the market. … Continue reading
Mistakes with e-commerce: Poor Website Implementation
Making the checkout too long winded Amazon has it working perfectly. Because of the one click checkout. You should be on the lookout for an e-commerce platform that has this sort of functionality, it will increase your conversion rate by … Continue reading
Google closes the App Gap
Google has an early Christmas present for its Google App Users: Access to nearly the entire suite of Google services through any Google Apps account This means that people who pay for Google Apps for your domain can now host … Continue reading
How LinkedIn referrals helped build a company
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How business people use social networking effectively
Social networking can sometimes be an intimidating concept. Many business people are unsure of where to start and have been slow to adopt the changing online landscape. However as part of a business strategy it is well and truly here … Continue reading
Web 2.0 Summit 2010: Mark Zuckerberg, “A Conversation with Mark Zuckerberg”
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Where to find great content
Creating content and keeping it updated can be hard work, but it is critical to growing your online presence. Quite often good oppurtunities are overlooked to build great content using resources that are often not used or gathering dust somewhere … Continue reading
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